Wednesday, March 30, 2011

ESCAPADE Presentation: Monday 28.3





















On monday we had our presentation of the work in progress so far.

The feedback was the following:

- The audience of our newspaper is still quite unclear and it shows in the design

- Next to what newspapers would Escapade be in a store?

- The fonts used; do we want Caslon540 and GillSans because they represent completely different styles i.e. GillSans being more modern and Caslon540 contemporary.

- Do we want our designs to be that different on purpose so when the reader opens the newspaper each page is completely different?


With these comments in mind, me and Ioana had a meeting afterwards and started thinking about the audience,the fonts and the design on a new level.


We agreed on that the audience would be:

young people (18-30 year olds)

cultural/smart

interested in philosophy,arts and creative writing

for those who seek the newest and coolest newspapers/magazines on the market (also sort of underground newspapers)


For the typeface dilemma we agreed to:

Not use GillSans anymore

At first we thought about sticking to Caslon540 but after trying out a few others we found that ITC Officina Serif looks more playful yet contemporary and that's the style we wanted for our bodycopy to be in.

We want a specific font for the headlines/titles, and that is still a bit unsure, but "Monbijoux" would suit the playfulness and weirdness of our designs.

No comments:

Post a Comment