On monday we had our presentation of the work in progress so far.
The feedback was the following:
- The audience of our newspaper is still quite unclear and it shows in the design
- Next to what newspapers would Escapade be in a store?
- The fonts used; do we want Caslon540 and GillSans because they represent completely different styles i.e. GillSans being more modern and Caslon540 contemporary.
- Do we want our designs to be that different on purpose so when the reader opens the newspaper each page is completely different?
With these comments in mind, me and Ioana had a meeting afterwards and started thinking about the audience,the fonts and the design on a new level.
We agreed on that the audience would be:
young people (18-30 year olds)
cultural/smart
interested in philosophy,arts and creative writing
for those who seek the newest and coolest newspapers/magazines on the market (also sort of underground newspapers)
For the typeface dilemma we agreed to:
Not use GillSans anymore
At first we thought about sticking to Caslon540 but after trying out a few others we found that ITC Officina Serif looks more playful yet contemporary and that's the style we wanted for our bodycopy to be in.
We want a specific font for the headlines/titles, and that is still a bit unsure, but "Monbijoux" would suit the playfulness and weirdness of our designs.
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