Wednesday, March 30, 2011

Further developments in the design

After our discussion about the new developments Ioana had a new idea of the tone of voice 'desire to escape' should have: Basically we're going to go more satiric and be more sarcastic about the desires and routines/dreams people have. I got the concept "grass is not greener on the other side" however our tone of voice is more questioning the lifestyles, habits and dreams people have. The imagery would be more grotesque and weird and the text would be more experimental and different on each spread by using dialogues, recipes, creative writing etc. depending on the topic (time,escape,dream,happiness,action,obsession and routine)






We searched for inspirational magazines and Ioana introduced me to TATAIA which had some amazingly inspirational spreads:










Spreads from Tataia.net

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